The Surrey Research Park - Dr Malcolm Parry

"We have always found CBC to be creative, efficient, and responsive to our needs, not only in terms of the work required to produce our Surrey Research Park News publication, but also in the wider context of preparing Press Releases and helping us with additional, wide-ranging promotional issues".

Consult Hyperion - Business Development Manager

"One of the reasons that we chose CBC was that in the tendering process, we were impressed by how interested CBC was in the industry, their knowledge of it and also that they asked lots of questions when they didn't know. The previous PR agency was not interested in our industry. What has been really good is that the expectations that were set with their initial choice in CBC have been valid and have shown to continue into the relationship. We are getting a very good service".

• Successful reappraisal of company whose PR activity had stagnated
• Regular and constant coverage across national print media (Guardian, Independent FT)
• Successful coverage across national media platform, from ITV News to BBC Radio
• Applying Consult Hyperion's expertise across a range of vertical press (Retail Week, Marketing, IT Reseller, Computer Reseller News, Network Computing, Grocery Trader)

Core Pillars of CBC's Campaign Activity:

• Showcasing the expertise of a company with core competencies across a range of specialist, diverse sectors (payment and transactional technologies, ID security)
• Thinking laterally and flexibly, inputting creativity across all aspects of the Media Campaign
• Championing Consult Hyperion as a thought leader, specialist IT consultancy, across its entire range of target sectors (retail, finance, public sector)

Background

OmniPerception engaged CBC as its PR company to help boost its profile as a leading British facial biometrics company, to attract both customers and investors. OmniPerception's intellectual property portfolio and in-depth expertise drives a growing range of products in global markets, particularly in the field of machine readable travel documents and other access control solutions.

The Challenge

OmniPerception wanted to define its key offering to the market, and to shape its company messaging. The company needed a planned, structured approach that would introduce OmniPerception to the media and help to position OmniPerception as a national authority on biometrics.

The Solution

CBC was able to introduce OmniPerception to the UK media successfully by using a structured approach to PR that effectively raised both the profile and awareness of the company. The progression and development of the PR Campaign included a careful study the nature of the materials released to the press, and the order of release.

CBC drafted and distributed six Press Releases for OmniPerception in the first six months of the Campaign. An initial launch release was followed up with an opinion release which positioned OmniPerception spokespeople as experts in their field. Next a release on a specific OmniPerception product to generate commercial interest, and two follow-up releases concentrated on company growth and new partnerships, both serving to build OmniPerception's credibility further. After that foundation was laid, a timely opinion release was issued, generating substantial interest and further cementing OmniPerception's position as an opinion leader.

The Results

CBC achieved fantastic media success with OmniPerception, including featured appearances by the company's spokespeople on national TV on five separate occasions, an interview on the 1pm, 6pm and 10pm BBC News programmes on biometric passports (this news piece was also shown on BBC News 24 each hour for twelve hours, with the Company's logo visible).

As well as positive national TV coverage positioning OmniPerception as key spokespeople in their industry, CBC achieved several national press articles about OmniPerception, including three mentions in the Financial Times, Guardian, international media coverage including profiles in the NIKKEI Daily and the Massachusetts Institute of Technology magazine, and significant articles in the technology and business press. In fact, CBC generated 26 mentions of OmniPerception in the media in just six months.

CBC'S structured profile enhancement of OmniPerception resulted in a representative being invited onto the BBC programme 'Now You're Talking'.

Background

OB10 (www.OB10.com) is the leading global B2B electronic invoice exchange and was established in 2000 to simplify and streamline the invoice-to-pay process. The OB10 e-Invoicing network solution means that neither buying organisations nor their suppliers are required to implement hardware or software. OB10 is compliant with the requirements of VAT and e-Invoicing legislation and currently operates in 70 countries. Buying organisations implementing OB10 can expect to enrol up to 70% of invoice volumes in less than 12 months.

The Challenge

OB10 and CBC identified that a key industry award would be pivotal in the continuing expansion of OB10 and would supplement its strategic PR campaign within the UK, by developing recognition for its achievements and gaining credibility for its service offering.

The Solution

CBC sourced relevant awards within OB10's market sector and together with OB10 made sure that the company fulfilled the entry criteria. CBC then coordinated, managed and completed all the relevant award documentation, and on approval from OB10, submitted the forms to the judging panel within good time of the award entry's deadline.

CBC liaised with the award organisers to make sure that the entry had been received and managed all further correspondence leading to the announcement of the shortlist for the award and the presentation evening.

The Results

OB10 was awarded the 'Most Effective Use of IT' award at the 2006 Information Age Effective IT Awards on 22nd June in conjunction with one of its leading clients.

Press coverage, as a result of winning the award, was generated within OB10's leading target publications and this has been used to great effect in generating both press interest and sales leads.