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Fact Sheets

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show/hide contentPR1 - PR for your business

If you're starting a new business, this fact sheet will provide you with some simple tips and advice to build a low-cost, highly effective PR programme for your company.

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show/hide contentPR2 - Press Releases - What are you trying to achieve?

Professional press releases need to be concise, interesting, and thought provoking, and (for best results) should adhere to certain industry guidelines. This fact sheet will give you tips on how to get started.

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show/hide contentPR3 - Tools for getting your press list sorted and hints on perfect timings

This fact sheet is ideal if you want help with preparing your target press list, as it includes how to identify key targets, how best to approach them, and when. Our links to editorial and event calendars will even keep you abreast of forward events that may have an impact on when you should send out your message.

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show/hide contentPR4 - Local, national or both?

If you want to promote your business locally, this fact sheet can teach you how to promote yourself to local papers, magazine, and local radio. Perhaps even onto national TV?

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show/hide contentPR5 - Value for money websites

This fact sheet offers tips on how best to make your website an effective vehicle for hitting your Sales and Marketing targets.

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show/hide contentPR6 - From press releases to opinion articles

Contributed by-lined articles can be a great way to get free coverage for your business. This fact sheet is full of tips on how to write effective copy and how to get it published.

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show/hide contentPR7 - PR for all seasons

Here we give you some tips on how to keep your PR Plans updated throughout the year. Our links to calendars will keep you abreast of any upcoming events, and our plans help you work to deadlines. Tick off your boxes as you progress, and benefit from the ability to carry forward any unused ideas due to changes in circumstances.

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show/hide contentPR8 - Evaluating your PR - Survey your clients and customers

This fact sheet offers help with creating surveys to get useful feedback from your clients and customers so that you can keep you finger on the pulse of your customer service efforts.

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show/hide contentPR9 - Taking the fear out of telephone/one to one interviews

Preparing for press interviews is a snap with this handy guide, which gives you some easy tips on preparation, delivery and follow up to ensure that you get the best from the journalists' time.

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show/hide contentPR10 - Art direction for PR photography

Photos for press use need to have real impact. This fact sheet offers tips for making sure that your products, people, and premises look their best before any images are released to the media.

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show/hide contentPR11 - How to maximise your chances of winning an award

If you are proud of your excellent service, products or people and want to let others know, this Help Sheet offers tips on how to go about researching, and entering relevant awards that you have a good chance of being shortlisted for.

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For further information:

Chaz Brooks

Regent House
12 Ward Street
Guildford Surrey
GU1 4LH

T: +44 (0) 1483 537890
E: chazb@chazb.com

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Surrey Chambers of CommerceChartered Institute of Public RelationsBest of Business AwardsChartered Institute of Public RelationsInvestors in People